The Reel Store is the UK’s first permanent, digital gallery which explores the relationship between digital technology, visual arts, and people.
Housed in the old reel store at the former home of the Coventry Evening Telegraph newspaper, Coventry UK City of Culture have created a space where you can be mesmerized by a spectacle of colours, sounds and movement.
Two imaginative exhibitions await, which will take visitors on a journey through cosmos and the human body, breaking up the traditional gallery experience by allowing you to become part of the artwork.
The space lends itself to a relaxed visit, dedicated to fully experience a three-dimensional world.
The Reel Store is also home to an excellent café and shop with some great gifts to share as souvenirs and presents.
Tickets from £5
Discover the Reel Store’s first major exhibition, Machine Memoirs: Space, by internationally acclaimed artist Refik Anadol.
The exhibition is the product of a long-term collaboration between the artist, artificial intelligence and NASA. Anadol uses artificial intelligence to reimagine two million images taken by satellite and telescopes, transporting visitors from the centre of Coventry to a fascinating universe.
Whether you have an interest in cutting-edge technology, are looking to have fun with the family, or want to grab the most aesthetic pictures in the UK – this is a multi-sensory experience not-to-be-missed.
Tickets are on sale now, be the first to experience this UK first:
Leading art collective Marshmallow Laser Feast take visitors beyond the limits of our senses with a five-screen, real-time interactive installation, The Tides Within Us.
The interactive artwork investigates the flow of oxygen through the human body, connecting us through breath to the rhythms that underpin life on earth.
Admission to The Tides Within Us is free with your ticket to Machine Memoirs: Space.
Just a few minutes' walk from Coventry City Centre, and its many shops and restaurants, The Reel Store adjoins the Coventry Telegraph Hotel and is easily accessible by any mode of transport.
Coventry is on the West Coast Main Line with regular services that link with many major UK towns and cities. London is only on hour away when travelling with Avanti West Coast services. The Reel Store is less than a 15-minute walk from the station.
West Midlands Cycle Hire provides a fun, healthy and sustainable way to explore the city with bikes available to hire 24hrs a day. There are multiple docking stations within a short walk of The Reel Store.
Coventry’s bus network offers a safe and cheap way to travel around the city. More information, including bus fares and timetables, is available here. National Express also offer a Ring and Ride service for West Midlands residents who are unable to use conventional public transport due to mobility issues.”
Coventry is easily accessible from major motorways. The closest car park is the NCP public car park located at Ringway Hill Cross, Belgrade Plaza, Coventry CV1 4AJ which is a 2-minute walk away.
Book early to secure the best price tickets, these sell out first.
£5 tickets: a limited number are available for each session
£10 tickets: for individuals
£8 tickets: for groups of 4+
£5 tickets: for Go CV card holders
FREE tickets: for GO CV+ card holders (limited availability)
FREE tickets: for Schools (see below)
FREE: children under 18 months don’t require a ticket
Machine Memoirs: Space at The Reel Store is suitable for pupils of all ages. There are exclusive school sessions at the following times:
Tickets are free of charge to non-fee-paying* school groups but must be booked in advance. To book, call our schools and groups team on 024 7710 2118 (Open Mon-Fri 9am-5pm)
If you would like to discuss educational opportunities please email [email protected]
*there is a charge of £5 per pupil for fee-paying schools, payable 2 weeks in advance of your visit. Bookings made within 2 weeks of your visit must be paid for at time of booking. Teacher tickets are free and issued in a ratio of 1 teacher to 10 pupils.
The Reel Store café is open to take-away and sit-in.
After your fantastic trip through alternate dimensions, why not treat yourself in our beautiful café with a tea, coffee and cake?
A selection of alternative milks, kid's lunchboxes and seasonal specials await.
Any dietary requirements? Simply speak with a member of staff.
We are also home to an excellent shop with some great gifts to share as souvenirs and presents.
The Reel Store has been built to be accessible for everyone. If you have any questions around access, you can contact us on [email protected] or chat to a member of our team when you arrive.
The Reel Store is wheelchair accessible with the following additions:
The Reel Store has been made possible by the generous support of the Department for Digital, Culture, Media & Sport, Coventry City Council via the Council’s Cultural Capital Investment Fund, the Government’s Getting Building Fund through the Coventry and Warwickshire Local Enterprise Partnership (CWLEP), The Patrick Trust, The Linbury Trust, Edward Cadbury Charitable Trust and Coventry and Warwickshire Chamber of Commerce.
Discover the Reel Store’s first major exhibition, Machine Memoirs: Space, by internationally acclaimed artist Refik Anadol.
Whether you have an interest in cutting-edge technology, are looking to have fun with the family, or want to grab the most aesthetic pictures in the UK – this is a multi-sensory experience not-to-be-missed.
Leading art collective Marshmallow Laser Feast take visitors beyond the limits of our senses with a five-screen, real-time interactive installation, The Tides Within Us.
The interactive artwork investigates the flow of oxygen through the human body, connecting us through breath to the rhythms that underpin life on earth.
