The Reel Store

The UK’s first permanent immersive digital art gallery is opening in Coventry

From Fri 13 May 2022

Coventry City of Culture Trust is delighted to announce that the UK’s first permanent immersive digital art gallery, The Reel Store, will open in Coventry from Friday 13 May 2022, becoming a permanent new visitor attraction in the heart of the city.

Following on from the huge popularity of immersive art spaces around the world, the space will feature innovative experiential art commissions and will be a prominent feature of the City of Culture programme in Summer 2022.

The Reel Store is located in the former home of the Coventry Evening Telegraph newspaper, a distinctive post-war building in the heart of the city. Works are currently underway to transform the old reel store, which was once home to the rolls of paper, onto which the city’s stories would be printed.

The main 800m2 exhibition space will house a large projection mapping canvas with multiple high quality video projectors and an immersive sound system.

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OPENING EXHIBITION - 13 MAY 2022

MACHINE MEMOIRS: SPACE

The first major exhibition will be Machine Memoirs: Space, by internationally acclaimed artist Refik Anadol. The product of a long-term collaboration with NASA, this exhibition uses artificial intelligence (AI) to reimagine two million publicly available images of space taken by NASA satellites and telescopes, and the International Space Station, capturing the deepest regions of outer space. Through machine learning, the computer sorts and categorizes these photographs ultimately developing an understanding of them. Then, it creates stunning new digital interpretations of space that exist only in the mind of the machine.

Machine Memoirs: Space provides a 360 degree cinematic experience of rich and futuristic visuals accompanied by 3D audio, allowing audiences to encounter the beauty and spectacle of space science, created entirely through AI.

Tickets are on sale now, be the first to experience this UK first:

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Credit: Refik Anadol Studio

Credit: Refik Anadol Studio

Credit: Refik Anadol Studio

Credit: Refik Anadol Studio

The Reel Store - Opening Soon

About Refik Anadol

Refik Anadol is a pioneer in the aesthetics of data and machine intelligence. His work intersects at the crossroads of art, science, and technology. He uses cutting-edge technology and big data advancements to creatively speak to the most pressing challenges of our time, and what it means to be a human in the age of machines.

Refik Anadol’s projects have been shown in over 50 cities, spanning six continents, and experienced by millions of fans. In 2021 alone work has been exhibited at Art Basel Miami Beach, COP26 in Glasgow, ARTECHOUSE in New York, Abu Dhabi, China, Japan and South Korea, as well as major cities across Europe including Istanbul, Milan and Venice.

Area 3 Exhibition

The Tides Within Us

Leading art collective Marshmallow Laser Feast will present a five-screen, real-time interactive installation, The Tides Within Us, as part of the launch programme for The Reel Store.

Part of Marshmallow Laser Feast’s ongoing exploration into the world beyond the limits of our senses, The Tides Within Us is an immersive artwork, which investigates the flow of oxygen through the cardiovascular system, painting a picture of a human body as a fluid event, more like a whirlpool than a static object. This flow questions the boundary of where this living body begins and where it ends, dissolving any sense of separation and connecting us through breath to the rhythms that underpin life on earth.

Admission to The Tides Within Us is free with your ticket to Machine Memoirs: Space

VISITING THE REEL STORE

THE REEL STORE
TELEGRAPH HOTEL, UPPER WELL STREET, COVENTRY CV1 1GU

Just a few minutes' walk from Coventry City Centre, and its many shops and restaurants, The Reel Store adjoins the Coventry Telegraph Hotel and is easily accessible by any mode of transport.

Train

Coventry is on the West Coast Main Line with regular services that link with many major UK towns and cities. London is only on hour away when travelling with Avanti West Coast Services. The Reel Store is less than a 15-minute walk from the station.

Cycling

West Midlands Cycle Hire provides a fun, healthy and sustainable way to explore the city with bikes available to hire 24hrs a day. There are multiple docking stations within a short walk of The Reel Store.

Bus

Coventry’s bus network offers a safe and cheap way to travel around the city. More information, including bus fares and timetables, is available here. National Express also offer a Ring and Ride service for West Midlands residents who are unable to use conventional public transport due to mobility issues.”

Parking

Coventry is easily accessible from major motorways. The closest car park is the NCP public car park located at Ringway Hill Cross, Belgrade Plaza, Coventry CV1 4AJ which is a 2-minute walk away.

ACCESS

The Reel Store has been built to be accessible for everyone. If you have any questions around access, you can contact us on [email protected] or chat to a member of our team when you arrive.

The Reel Store is wheelchair accessible with the following additions:

  • Changing Places facilities and accessible toilets
  • Audio description
  • BSL interpretated access and exhibition information via QR Codes
  • Visual guides available both in advance and at the exhibition
  • Hearing loops

Opening Times

Monday - Closed
Tuesday - Closed
Wednesday - 12pm-7pm
Thursday - 12pm-7pm
Friday - 12pm-9pm
Saturday - 12pm-9pm
Sunday - 12pm-7pm

OUR PARTNERS

The Reel Store has been made possible by the generous support of the Department for Digital, Culture, Media & Sport, Coventry City Council via the Council’s Cultural Capital Investment Fund, the Government’s Getting Building Fund through the Coventry and Warwickshire Local Enterprise Partnership (CWLEP), The Patrick Trust, The Linbury Trust, Edward Cadbury Charitable Trust and Coventry and Warwickshire Chamber of Commerce.

Machine Memoirs: Space

FRI 13 MAY 2022 TO SUN 4 SEP 2022

The UK premiere of Refik Anadol's Machine Memoirs: Space, the product of a long-term collaboration with NASA, the exhibition uses artificial intelligence to reimagine two million publicly available images taken by satellite and telescopes, transporting visitors from the centre of Coventry to the deepest regions of outer space.

The Tides Within Us

Leading art collective Marshmallow Laser Feast will present a five-screen, real-time interactive installation, The Tides Within Us.

Part of Marshmallow Laser Feast’s ongoing exploration into the world beyond the limits of our senses, The Tides Within Us is an immersive artwork, which investigates the flow of oxygen through the cardiovascular system, painting a picture of a human body as a fluid event, more like a whirlpool than a static object.