Tickets: From £5
The Reel Store Telegraph Hotel, Upper Well Street, Coventry CV1 1GU
Wed 17 Aug 2022 to Sun 2 Oct 2022
Book tickets

Machine Memoirs: Space

Wed 17 Aug 2022 to Sun 2 Oct 2022
The Reel Store
Telegraph Hotel, Upper Well Street, Coventry CV1 1GU Show on map
Duration: The experience runs on a loop throughout the day. You can arrive at any point an hour from your booking time. There may be a short wait before you enter the exhibition.
From £5

*You will be transferred to an external ticketing website.

Book early for best prices, discounts available for groups of 4+
Free tickets for schools and Go CV+ cardholders

Get up to 4 FREE tickets per Go CV+ cardholder (limited tickets availability). Add your Go CV number to your Coventry UK City of Culture 2021 account to access discounted tickets. Find out more about Go CV.

Your ticket to Machine Memoirs: Space also includes free entry to The Tides Within Us.

About Machine Memoirs: Space

The Reel Store's opening exhibition is the UK premiere of Refik Anadol's Machine Memoirs: Space.

The product of a long-term collaboration with NASA, the exhibition uses artificial intelligence to reimagine two million publicly available images taken by satellite and telescopes, transporting visitors from the centre of Coventry to the deepest regions of outer space.

Machine Memoirs: Space is a 360 degree experience, suitable for the whole family, with a futuristic, awe-inspiring display that captures the beauty and spectacle of space in waves of colour and light.

Whether you have an interest in space, are looking to have fun with the family, or want to grab the most instagrammable pictures in Coventry, this is an exhibition not to be missed.

Suitable for all ages.




Refik Anadol is a pioneer in the aesthetics of data and machine intelligence. His work intersects at the crossroads of art, science, and technology. He uses cutting-edge technology and big data advancements to creatively speak to the most pressing challenges of our time, and what it means to be a human in the age of machines.

Refik Anadol’s projects have been shown in over 50 cities, spanning six continents, and experienced by millions of fans. In 2021 alone work has been exhibited at Art Basel Miami Beach, COP26 in Glasgow, ARTECHOUSE in New York, Abu Dhabi, China, Japan and South Korea, as well as major cities across Europe including Istanbul, Milan and Venice.


Just a few minutes' walk from Coventry City Centre, and its many shops and restaurants, The Reel Store adjoins the Coventry Telegraph Hotel and is easily accessible by any mode of transport.


Coventry is on the West Coast Main Line with regular services that link with many major UK towns and cities. London is only on hour away when travelling with Avanti West Coast Services. The Reel Store is less than a 15-minute walk from the station.


West Midlands Cycle Hire provides a fun, healthy and sustainable way to explore the city with bikes available to hire 24hrs a day. There are multiple docking stations within a short walk of The Reel Store.


Coventry is easily accessible from major motorways. The closest car park is the NCP public car park located at Ringway Hill Cross, Belgrade Plaza, Coventry CV1 4AJ which is a 2-minute walk away.

Ticket Prices

Book early to secure the best price tickets, these sell out first.  

£5 tickets: a limited number are available for each session 

£10 tickets: for individuals 

£8 tickets: for groups of 4+ 


Discounted Tickets 

£5 tickets: for Go CV card holders 

FREE tickets: for GO CV+ card holders. Get up to 4 FREE tickets per Go CV+ cardholder (limited availability) 

FREE tickets: for Schools (see below)

FREE: children age 3 and under don’t require a ticket 


Machine Memoirs: Space at The Reel Store is suitable for pupils of all ages. There are exclusive school sessions at the following times:

  • Wednesdays 10am, 11am
  • Thursdays 11am

Tickets are free of charge to non-fee-paying* school groups but must be booked in advance. To book, call our schools and groups team on 024 7710 2118 (Open Mon-Fri 9am-5pm)

If you would like to discuss educational opportunities please email [email protected] 

*there is a charge of £5 per pupil for fee-paying schools, payable 2 weeks in advance of your visit. Bookings made within 2 weeks of your visit must be paid for at time of booking. Teacher tickets are free and issued in a ratio of 1 teacher to 10 pupils.

Opening Times

Monday - Closed
Tuesday - Closed
Wednesday - 12pm-7pm
Thursday - 12pm-7pm
Friday - 12pm-7pm
Saturday - 12pm-7pm
Sunday - 12pm-7pm


Have you ever walked around inside a work of art?

Coventry is about to make history when it becomes home to the UK’s first permanent immersive digital art gallery.

The Reel Store will open in Coventry in May, and has been featured in the travel and lifestyle magazine Condé Nast's '50 events worth travelling for in 2022'.


Our Cafe

After your awe-inspiring experience, why not come and replenish in the cafe with a tea, coffee and something from our great selection of cakes?


Oh no! Some sort of cosmic interference has made The Reel Store drain of colour. Is there anyone out there who can help?

We're searching the universe for any humans who could help restore the gallery to it's vibrant condition. Do you know anyone who could colour in the images below? 



The Tides Within Us

Leading art collective Marshmallow Laser Feast take visitors beyond the limits of our senses with a five-screen, real-time interactive installation, The Tides Within Us.

The interactive artwork investigates the flow of oxygen through the human body, connecting us through breath to the rhythms that underpin life on earth.

The Reel Store

The Reel Store is the UK’s first permanent, digital gallery which explores the relationship between digital technology, visual arts, and people.

Two imaginative exhibitions await, which will take visitors on a journey through cosmos and the human body, breaking up the traditional gallery experience by allowing you to become part of the artwork.


Access information

  • BSL interpreted
  • Audio described

Audio description

Click to listen to Welcome to The Reel Store

Click to listen to an introduction to Machine Memoirs: Space

Click to listen an audio description of the artwork Machine Memoirs: Space, by Refik Anadol 

BSL interpretation 

Click to watch our BSL introduction to The Reel Store

The Reel Store has been built to be accessible for everyone. If you have any questions around access, you can contact us on [email protected] or chat to a member of our team when you arrive.

This exhibition is a vivid, immersive experience using wrap around moving images and loud sound. The installation is projected onto the floor as well as some of the walls, which may cause disorientation and is not recommended for individuals who may become easily unbalanced. 

This installation is not recommended for visitors with photosensitivity. If you are photosensitive or neurodivergent and would like to ask more about how this will affect you, please contact [email protected].

The Reel Store is wheelchair accessible with the following additions:

Changing Places facilities and accessible toilets
Audio description
BSL interpreted access and exhibition information via QR Codes
Visual guides available both in advance and at the exhibition
Hearing loops
A wheelchair for hire
Seating areas in the exhibition
Seating areas in the cafe

Please identify any access needs you have in advance of your visit. Part of the visit is accessible by lift only. For wheelchair users this means use of an evacuation chair in the event of an emergency. If you are unable to move from your wheelchair in this scenario please let us know before your visit by emailing [email protected].

The nearest Blue Badge parking is in NCP Belgrade Plaza.

Please note there is no drop-off point outside the venue.

Machine Memoirs: Space

Please note that as well as the above access information for the venue, the event includes: 

  • Areas of low-level lighting, in a gallery space with no natural day light
  • Areas of low-ceiling height 
  • Atmospheric sounds in the gallery

Map and directions for The Reel Store