As the UK City of Culture 2021, a detailed Monitoring and Evaluation programme has been established and will run until 2024. The evaluation of Coventry 2021 is being led by the University of Warwick and Coventry University with a number of external consultancies contributing to it.
Released in 2019 and revised in early 2020, the Performance Measurement & Evaluation Strategy details the Trust’s Theory/Story of Change which highlights the change that is sought as a result of Coventry being the UK City of Culture. Developed in partnership between the University of Warwick, Coventry University, Coventry City Council and the Coventry City of Culture Trust, the strategy outlines how the City of Culture 2021 programme and activities intend to impact on the city and its peoples along cultural, social, economic, health and wellbeing, and other impacts. The planned outcomes of the Theory/Story of Change drive the work and planning of the City of Culture Trust in preparation and delivery for 2021.