Businesses support Assembly Festival Garden


Pictured (left to right): Paul Evans (Severn Trent), Liz Draper (Coventry City of Culture Trust), Richard Field (Coventry Building Society)

Assembly Festival Garden, the stunning city centre festival venue, being delivered by the City of Culture Trust and Assembly Festival, has now opened, providing a social and cultural hub as part of Coventry’s year of as UK City of Culture 2021.

Today, Coventry City of Culture Trust has announced that three main sponsors have been secured to support this brand new venture. Coventry Building Society is now sponsoring the Queen of Flanders spiegeltent, Collegiate AC is sponsoring Circolombia, one of the main shows at the Festival Gardens this summer, and Severn Trent is sponsoring the Piccolo spiegeltent.

The Assembly Festival Garden is located opposite the Council House off Little Park Street, on the site of the demolished former Civic Centre buildings, now owned by Coventry University which has been transformed into a vibrant and welcoming city centre oasis with 150 trees and festoon lighting creating a family-friendly festival vibe.

Martin Sutherland, Chief Executive ofCoventry City of Culture Trust said: “We want to thank our partners, Coventry Building Society, Collegiate AC and Severn Trent for sponsoring Assembly Festival Garden and helping to make this vision for Coventry a reality. This such an exciting time for the city and we hope that people from across Coventry and further afield will come and make the most of this beautiful space and explore what we have on offer.”

Steve Hughes, Chief Executive of Coventry Building Society, said: “Assembly Festival Garden is another great addition to what is now the most dynamic and colourful city centre in the UK. People and businesses across Coventry are playing a full part in the UK City of Culture programme, and there is so much to be excited about as more of these world-class events, activities, and venues are announced. We are incredibly proud to be a part of it.”

Rob Moyle, Chief Executive Officer at Collegiate, said: “We are delighted to support Coventry as the UK City of Culture and welcome the international performers in Circolombia to the city. We feel this matches our brand well in bringing energy, art, and culture to a thriving university city. The students living in our four properties in the city will be able to experience first-hand the excitement of this festival through the special partnership we have formed.”

Severn Trent’s Community and Education Lead, Paul Evans, said: “We’re absolutely thrilled to announce our partnership with the Assembly Festival Garden and our new ‘City Champion’ status. With Severn Trent Centre overlooking the new Festival Garden, this partnership is the perfect opportunity for us to support and celebrate what is going to be an amazing year for our customers and employees in Coventry and the whole of our region.”

William Burdett-Coutts, Artistic Direct Assembly Festival, said: “It has been a pleasure to welcome the people of Coventry into the Assembly Festival Garden for the first time, and to share with them the festival spirit that we have become known for.

“We are grateful for support from Coventry Building Society, Collegiate and Severn Trent in bringing this fantastic celebration to Coventry for the first time.”

For tickets and the full programme details visit  

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