Coventry City of Culture reaches audiences of over 1 million

 

The team of evaluators at the University of Warwick and Coventry University have announced their findings from Coventry's year as the City of Culture. 

Levels of in-person and digital engagement has seen:

  • live and online audiences of over 1 million
  • innovative partnerships with the BBC and Sky Arts produce an audience of 4.5 million with an additional 6 million iPlayer requests for UK City of Culture 2021 content
  • 43% of tickets issued by the Trust went to residents on lower levels of income, living in majority- minority ethnic neighbourhoods with lower levels of historic engagement in publicly funded arts and culture

City-wide engagement delivered:

  • events in all 42 neighbourhoods in the city as well as in neighbouring Warwickshire
  • 77% of the programme, excluding commercial events was co- created with local residents and communities
  • 64% of the whole programme, including the commercial programme was co-created

In addition over 1,200 artists or groups of artists, freelancers and organisations were directly engaged by the Trust in the delivery of the UK CoC 2021 programme.

Over £7 million invested by the Trust into local artist-led projects since 2019.

Success in numbers

  • 37,000 hours across 14,000 volunteering shifts were under- taken by 1,515 fully trained volunteers
  • Over 3,000 community dancers, musicians, poets and makers participated in Coventry’s year
  • Over 5,500 participations in workshops during UK CoC 2021
  • 77% of programme, excluding commercial events, co-created with local residents
  • £172.6 million investment secured into the city as a result of Coventry being awarded the UK City of Culture
  • 43% of tickets issued within Coventry were to citizens who are financially stretched/facing urban adversity
  • Over 700 events formed the UK City of Culture 2021 programme
  • 86% engagement with nurseries, schools, colleges, and further education establishments in the city
  • £500 million city regeneration activity completed or underway linked to the investment generated by the City of Culture title
  • £127 million media value generated
  • 123 direct jobs created for the delivery of UK CoC 2021
  • 15 new cultural leaders trained through the City of Culture Leadership programme and 13 apprentices trained

These figures are taken from the supplementary report evaluating the end of the City of Culture year Dec 2021 - May 2022. Created by the Core Monitoring and Evaluation Team led by the University of Warwick and Coventry University; the report provides an update tot he headline statistics post the UK City of Culture 2021 year. 

Download the report

Read about Coventry City of Culture's evaluation process

The Core Monitoring and Evaluation Team will continue to evaluate the Coventry City of Culture Trust’s Story of Change for the two-year legacy period, until 2024. Further evaluation reports and outputs will be released on a regular basis over the course of this period.