Coventry’s year as UK City of Culture 2021 saw an extraordinary 365-day festival of culture, arts and activism take place across the city. Despite the unprecedented context of a global pandemic, 700 events were co-created with communities, welcoming an audience of over 1 million.
The success of Coventry 2021 is undeniable, but what comes next?
Committed to sustaining the positive impact of the year, Coventry City of Culture Trust will continue operating until March 2024 as a commissioning organisation.
We want to ensure that by 2024, the convening powers, investment, skills, expertise and networks brought about by the UK City of Culture year are transferred to local arts and voluntary organisations.
Organisations, artists and communities will be supported to deliver their own creative activity so they are fully equipped to take on the mantle without the Trust.
The Trust are seeking new partnerships to support these communities and organisations at a strategic level to carry forward the legacy of the year and sustain the transformative power of community-led culture far beyond 2024.
Legacy Partnership Structure
Coventry won the UK City of Culture title for many reasons, not least the backing of a wide range of local and regional companies and professional organisations, demonstrating the scale and depth of support from the private and public sector.
Following extensive consultations with 2021 Club members and our corporate partners, we have created three partnership levels:
- Donor
- Member
- Funder
Through partnership with Coventry City of Culture Trust, your organisation can:
- Associate with a nationally recognised brand
- Be a partner of Coventry as a national exemplar of place-based, community-led creative solutions towards an equitable transition to a carbon neutral society and climate justice.
- Directly contribute to the empowerment of seldom-heard voices in Coventry
- Create a lasting legacy with communities and organisations around the city
- Support or co- create events and cultural activities
- Generate brand awareness locally, nationally and internationally
- Access exclusive ticket allocations and VIP opportunities
Benefits of Partnership
DONOR
Total Support: £2,000
Marketing
- Access to main brand (designation mark)
- Visibility on 2021 Trust website & name-checked on social media channels
Benefits
- Invitation to yearly VIP event
- 10 tickets to The Reel Store for each new exhibition
MEMBER
Total Support: £7,000
£4,000 to Coventry City of Culture Trust
£3,000 to Coventry Community Commissions Fund
Brokering service to match Members with specific commissions & projects
Marketing
- Access to main brand (designation mark)
- Partner logo featured on project print, advertising, digital materials
- Visibility on 2021 Trust website & name-checked on social media channels
Benefits
- Invitation to yearly VIP event
- 20 tickets to The Reel Store for each new exhibition
FUNDER
Total Support: £10,000
£4,000 to Coventry City of Culture Trust
£6,000 sponsorship of a Coventry arts association/venue
Brokering service from Coventry City of Culture Trust to match Funders & organisations
Marketing
- Access to main brand (designation mark)
- Partner logo featured on some print, advertising and digital materials
- Visibility on 2021 Trust website & social media channels
Benefits
- Invitation to yearly VIP event
- 30 tickets to The Reel Store for each new exhibition
- Discounted rates for use of The Reel Store spaces (café and hall, galleries, meeting rooms)
