Why Coventry?

Why Coventry?

Well why not, that’s what we say! We know that we’re not perfect, we have a long way to go but winning City of Culture is exactly what Coventry needs to unite the city and work together towards something spectacular.

Coventry has a history of triumphing against adversity, of coming together with a fierce but quiet pride. We love our city and all too often have listened to others putting it down but now is the time to invite the world to venture past our beloved ring road and into a city with a story to tell and experiences to share.

We weren’t sent to Coventry; we chose to come. Coventry is a city of welcome, a city of peace and reconciliation, a city of innovation and invention, a City of Culture.

What is the City of Culture?

City of Culture is a competition run by the Department of Digital Culture Media and Sport every four years. Previous winners are Derry/Londonderry in 2013 and Hull who have their year in 2017.

We expect that initial bids will be submitted in spring 2017 with four shortlisted cities being taken forward to a final round in Autumn 2017 with the winner announced at the end of the year.

The winning city will then spend the following years preparing to host one of the largest events in the UK calendar as the world watches. As to what you can expect in 2021, that’s where you come in. Find out more about how you can get involved

What to expect

Expect the unexpected! Winning City of Culture 2021 will transform your city forever. The young people that are in our schools right now will grow up in a city with more job prospects, a thriving programme of events to enjoy, more places to eat, shop and visit with a bustling city centre. It’s a lot more than a year of cultural celebration (although trust us, that year will be unforgettable!), it’s about changing the reputation of a city.

We urge you to keep an eye on the news as Hull becomes City of Culture in 2017 and watch just what a difference this will make.


Although known for being one of the cities that was worst hit during the bombings in World War II, Coventry has a rich heritage and is full of hidden wonders. Did you know that Coventry was capital of England, not once, but twice?

From the invention of the jet engine, to ribbon weaving and watchmaking, and of course being the centre of the motor industry, our city has constantly re-invented itself to survive and that appetite for invention remains today and will drive us as we bid to be UK City of Culture 2021.


From Warwick Arts Centre and the Belgrade Theatre to the UK’s first Shop Front Theatre, the Tin Music and Arts, Coventry Cathedral and the Herbert Art Gallery & Museum there is already lots to do and see in the city. Winning UK City of Culture will give us the opportunity to not only showcase and enhance the organisations that we already have but will help nurture new creative industries.

The city also boasts the UK’s largest free family festival with the Coventry Godiva Festival.

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