Coventry City of Culture Trust has collaborated with Coventry City FC and Hummel on a striking design for CCFC’s new third kit for the 2020/2021 season. The new kit celebrates Coventry being UK City of Culture 2021 and is available to pre-order now at ccfcstore.com ahead of delivery in early December.
It features the distinctive Coventry UK City of Culture branding on the front which takes inspiration from the story of Cov and it’s iconic brutalist architecture, and celebrates the people, cultures and histories that have contributed to its international reputation.
Coventry City Chief Executive Dave Boddy said:
“We’re delighted to unveil our new third kit, celebrating Coventry being the UK City of Culture 2021.
“It is another fantastic kit from our partnership with Hummel, with the City of Culture branding featuring prominently in the design.
“As fans now expect, we’ve added some extra touches to make the kit even more unique and a celebration of the City and our vital role in the City as its finest and most famous sporting Club – including the City skyline on the back and photos of some Coventry City legends inside the shirt too.
“Fans are encouraged pre-order their shirt now ahead of delivery early in December, to make sure they get it in time for Christmas.”
Laura McMillan, Director of Operations and Legacy at Coventry City of Culture Trust, said:
“The Sky Blues play such an important part in Coventry’s identity so working with them on the 20/21 third shirt has long been our ambition.
“The fans’ passion for the city is what Coventry’s year as UK City of Culture is all about, celebrating and having pride in this extraordinary place we call home.
“We’re looking forward to continuing this partnership throughout 2021 and beyond and hope to see lots of fans wearing the shirt when they join us for events starting in May next year.”