The UK’s first permanent immersive digital art gallery

Expect a 360-degree experience, suitable for the whole family 

Coventry City of Culture Trust opened the UK’s first permanent immersive digital art gallery, The Reel Store, in May 2022.

Following on from the huge popularity of immersive art spaces around the world, the space now features innovative art commissions and is a a permanent new visitor attraction in the heart of the city.

Housed in the old reel store at the former home of the Coventry Evening Telegraph newspaper, a space that once held the rolls of paper that the city’s stories were printed on is now hosting world renowned artists at a whole new scale.

The main 800m2 exhibition space houses a large projection mapping canvas with multiple high quality video projectors and an immersive sound system.

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MACHINE MEMOIRS: SPACE

The first major exhibition is Machine Memoirs: Space, by internationally acclaimed artist Refik Anadol. The product of a long-term collaboration with NASA, this exhibition uses artificial intelligence (AI) to reimagine two million publicly available images of space taken by NASA satellites and telescopes, and the International Space Station, capturing the deepest regions of outer space. Through machine learning, the computer sorts and categorizes these photographs ultimately developing an understanding of them. Then, it creates stunning new digital interpretations of space that exist only in the mind of the machine.

This truly is for everyone. Expect a 360-degree experience, suitable for the whole family, with an awe-inspiring display that captures the beauty and spectacle of space in waves of colour and light, created entirely through AI.

Whether you have an interest in space, are looking to have fun with friends, or want to grab the most instagrammable pictures in the galaxy, this is an exhibition not to be missed.

Tickets are on sale now, be the first to experience this UK first:

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The Tides Within Us

Leading art collective Marshmallow Laser Feast will present a five-screen, real-time interactive installation, The Tides Within Us, as part of the launch programme for The Reel Store.

Part of Marshmallow Laser Feast’s ongoing exploration into the world beyond the limits of our senses, The Tides Within Us is an immersive artwork, which investigates the flow of oxygen through the cardiovascular system, painting a picture of a human body as a fluid event, more like a whirlpool than a static object. This flow questions the boundary of where this living body begins and where it ends, dissolving any sense of separation and connecting us through breath to the rhythms that underpin life on earth.

Admission to The Tides Within Us is free with your ticket to Machine Memoirs: Space. 

Just a few minutes' walk from Coventry City Centre, and its many shops and restaurants, The Reel Store adjoins the Coventry Telegraph Hotel and is easily accessible by any mode of transport. 

Train

Coventry is on the West Coast Main Line with regular services that link with many major UK towns and cities. London is only on hour away when travelling with Avanti West Coast services. The Reel Store is less than a 15-minute walk from the station.

Cycling

West Midlands Cycle Hire provides a fun, healthy and sustainable way to explore the city with bikes available to hire 24hrs a day. There are multiple docking stations within a short walk of The Reel Store.

Bus

Coventry’s bus network offers a safe and cheap way to travel around the city. More information, including bus fares and timetables, is available here. National Express also offer a Ring and Ride service for West Midlands residents who are unable to use conventional public transport due to mobility issues.”

Parking

Coventry is easily accessible from major motorways. The closest car park is the NCP public car park located at Ringway Hill Cross, Belgrade Plaza, Coventry CV1 4AJ which is a 2-minute walk away.