Made in the Midlands Podcast
JULY - OCTOBER 2021
What does it mean to be a Midlander?
The Made in the Midlands podcast explores our regional identity through the voices of those who are from the Midlands and have risen to prominence in Britain.
How has being from the middle of England affected their lives, their outlook and their success? What’s their favourite Midlands memory? Their favourite place? How will they fare in a quiz, designed to assess Midlands credibility?
The first episode, featuring Coventry-born novelist Lee Child, will be released in autumn 2021.
The East Midlands and West Midlands combined are home to ten million people making the Midlands the largest region in the UK. But our regional identity and character is widely misunderstood. Northerners think it’s part of the South. Southerners think it’s part of the North. The podcast promises to be a wide-ranging exploration of culture that defines the Midlands.
The podcast is made by independent production company Loftus Media and is presented by committed Brummie and Baggie Adrian Goldberg. The producer is a son of South Derbyshire, Andrew Smith.
Coventry City of Culture Trust have supported four episodes of Made in the Midlands, three of which will be recorded at live events in the city. Novelist Lee Child has already been confirmed with more to follow.